Irresistible
Welcome to the next frontier of direct mail.
Join us on the cutting edge.
Where your notion of what mail is capable of will be forever altered. Where innovative techniques and technologies merge to strengthen the bond between physical and digital and offer a bold new approach to a proven medium.
Come explore. Imagine.
Embark on a new path to achieving your goals.
A Bridge to the Digital Realm
Where mail and technology converge for:
- Virtual Product Display
- Seamless Conversions
- More Dynamic Storytelling
When the growing overuse of digital touchpoints has consumers tuning out, an offline approach can help capture their attention. Innovative mail bridges the two worlds seamlessly to create dynamic results that are stronger than with either alone.
From scannable codes, chips and voice prompts to out-of-this-world virtual experiences, direct mail can serve up stand-out digital messaging in the palm of a user’s hand. No longer lost in the crowd, your interactive experiences will allow audiences to engage at the right time, to get excited about your brand, and to purchase with confidence.
Nine out of 10 marketers agree an integrated strategy has a positive impact on campaign performance.1
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Techniques for Stellar Engagement
The uniquely tactile qualities of mail create:
- Increased Engagement
- Enhanced Brand Perception
- A More Memorable Impression
Direct mail delivers a tangible reprieve from the endless scroll—and a multisensory experience that connects and captivates.
Using the latest paper stocks, substrates, inks, and finishing techniques, innovative direct mail is more powerful and engaging than ever before. Recipients will want to hold it. Feel it. Fold and unfold it. Share it to be admired. This is a medium truly meant to be experienced.
More than 70% of marketers agree that paper stock quality has an impact on brand impressions and campaign performance.2
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An Experience That Connects
Cater to each customer’s needs with:
- Tailored Imagery and Content
- Relevant Product Recommendations
- Nurtured Brand Loyalty
Gone are the days of one-size-fits-all mailings. To capture and convert, it’s critical to show an understanding of your audience and what they need. The vast majority of consumers say personalized messaging plays a key role in their consideration of a brand.
65% of consumers say they’ll remain loyal to companies that offer a more personalized experience.3
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Advancing Sustainability in Mail
Align your values with theirs:
- Build Transparency and Trust
- Commit to Social Responsibility
- Improve Perceptions
The direct mail industry is committed to an eco-friendly future for the medium. Paper sourced from sustainably managed forests, innovations in printing tools and techniques, and precision targeting to reduce waste all continue to transform what’s possible.
Audiences are paying attention, actively seeking brands whose values align with their own vision for progress.
Nearly 80% of U.S. shoppers indicated they consider sustainability when making at least some of their purchases.4
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Explore
Consider the leading ways to reduce the environmental impact of print, building trust and loyalty with each endeavor.
Sustainable Printing Practices
Learn how innovative printing options help reduce your energy footprint.
- Sustainable Printing Practices
- Learn how innovative printing options help reduce your energy footprint.
- “2024 Direct Mail Marketing Benchmark Report,” SeQuel Response, 2024.
- Ibid.
- Real Time Connected Customer Research, Salesforce, Jan. 2023.
- The Era of Sustainable Retail. Sensormatic, March 23, 2022.