Sensory Treatments

Physical materials have a profound impact on emotions and memory. The way a mailpiece looks and feels encourages more time spent and forges a connection no other medium can.

Leave a lasting impression.

From the first moment at the mailbox, a direct mailpiece can compel engagement with the weight and feel of its paper. The magic will continue to unfold inside where various unique treatments can help stir feelings, provide a tactile adventure, and enhance your brand message.

Scent

Scent has a powerful connection to memory. Spark brand recall and a deeper connection through varnishes, coatings, or labels that infuse unique aromas.

Sight

Designs that incorporate foil stamping or special visual effects, such as holographs, filters, and lenticulars, add a dimensionality that enhances the story your mailpiece can tell.

Sound

Delight your recipients, and show off your creativity with crinkly paper or even sound chips or speakers included in your paper mailpiece.

Taste

Offer an experience unlike any other by incorporating small sealed samples of an edible product.

Texture

Papers and treatments that are soft to the touch, leathery, sandy, or embossed add depth to a piece, evoking the essence of your brand. Depending on the message you want to convey, there’s an option just right for you.

Examples of Paper Finishes

Coated
For crisp details, with varying amounts of sheen
Matte
Totally flat finish with no reflective qualities.
Dull
Smooth finish with low shine; prints with brighter colors.
Satin
Soft sheen finish, part way between matte and gloss.
Gloss
Ultra-smooth reflective finish for vibrant colors.
Uncoated
For softer, more natural texture
Smooth
Clean surface that takes ink well.
Vellum
Parchment-like, often used for important documents.
Linen
Textured surface; can add an air of elegance.
Felt
High-end soft finish often used for embossing or covers.

See It in Action

Experience these innovations for yourself. Claim your free Irresistible Mail® book today to see, feel, and smell the sensory innovations that an online retailer uses to its advantage.
The Irresistible Mail book: Innovation that DeliversGet the Book
A Bridge to the Digital Realm
AR, VR and Mixed Reality
Near Field Communication (NFC)
Techniques for Stellar Engagement
Sensory Treatments
An Experience that Connects
Variable Data Printing