Near Field
Communication (NFC)

An NFC tag can be easily generated and embedded, transporting users from the mailbox to the rich media landscape. Serve up content, encourage action, or showcase an online store with an intriguing and effortless user experience.

Connect and convert with a simple tap.

Give users the instant connection to content that they crave. It’s wireless, doesn’t require a URL, and activates easily when a smartphone is brought near your mailpiece. Data collection on every NFC interaction is simple, too.

Uses for NFC Integration

Exclusive Content

Event Invitations

Tickets or Passes

Coupons

Mobile Payments

Videos and Music

Social Media Content

Landing Pages

Product Demos and User Manuals

The Basic Steps to Integrating NFC

Choose a Tag

There are various NFC tag options—be sure to choose a version that supports the features you need for the idea.

Design the Experience

Select or create the digital content that users will access via the NFC tag. This can be as simple as a landing page or as interactive as an event ticket with RSVP and calendar prompts.

Integrate Into Direct Mail

Design your mailpiece around the tag, with clear directions on why and how to tap. Work with your vendor to program, embed, and test.

Monitor and Optimize

With analytics tools, you’ll be able to track how many people are interacting with your NFC and the actions they are taking.

See It in Action

Experience these innovations for yourself. Claim your free Irresistible Mail^® book today to learn how a finance company drives signups with a campaign based on cutting-edge NFC integration.